How it works

  • 1. Start with the Essential Kit

    A few basics to get you started – your foundation for a complete 72-hour kit.

  • 2. Add What You Need

    Choose only the items you need: first aid, power, hygiene, and more.

  • 3. Stay in Control

    Custom-built, waste-free, and delivered straight to your door.
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The Initiative

Directive72.eu was born out of a simple but growing concern: Are we, as European citizens, truly prepared for the unexpected? Power outages, natural disasters, cyberattacks, supply chain disruptions, or temporary shortages are no longer distant scenarios — they are part of the world we live in. And when the unexpected happens, the first 72 hours are critical.

At the heart of this project is a collective, non-institutional initiative. We are not affiliated with any political party or corporate entity. We are a group of European citizens — who believe that resilience begins at home. Our aim is to provide reliable, clear, and actionable tools to help individuals and families take responsibility for their own safety, without panic or overreaction.

Directive72.eu is driven by four core principles:

  1. Preparedness without panic
    We promote awareness and practical readiness — not fear or sensationalism.
  2. Transparency over branding
    We don’t hide our sources or overpromise. What you see is what you get.
  3. Responsibility over dependence
    We empower individuals to be less vulnerable, more autonomous, and better informed.
  4. Europe first
    We design everything with the European citizen in mind: our geography, our infrastructure, our challenges.

Our Supply Philosophy

We make it a priority to source from local and EU-based partners whenever possible. This is both an ethical choice and a strategic one: encouraging local production chains strengthens our collective resilience.

We are always looking for new European suppliers — feel free to contact us if you offer relevant products or services.

That said, some components — especially in survival-grade categories like water filtration, vacuum-sealed packaging, or certain medical tools — are currently manufactured outside the EU. In these cases, we work with vetted international suppliers, primarily based in Asia, with whom we maintain strict quality control standards.

Our priority remains consistent: to guarantee availability, even during periods of high demand or logistical strain.

Looking ahead

Directive 72 is still growing. We are developing new tools, new guides, and new partnerships — including with educators, local communities, and preparedness professionals. Our long-term goal is to build a true culture of civil readiness across Europe, rooted in knowledge, calm action, and community solidarity.

If you're here, it means you’re already taking the first step. And for that, we thank you.